Recently the Supreme Court has ruled that college athletes may pursue sponsorship by corporate America. This will help the athlete get the best exposure before they decide to play professionally or not. This also will lessen the load of college student debt. If that athlete gets these sponsorships. Many college athletes also contribute to the community they represent. Let's pretend we had a student from the Portland area who was given a scholarship to the University of Oregon to play football. Nike decided to sponsor him after he did some endorsements for a new brand of cleats they were promoting. This athlete let say came from a neighborhood in Portland where you have low income youths. He could create a program with the Boys and Girls Club to promote football in his neighborhood by giving back. As you know many athletes usually give back to the communities they come from. After he played four his four years at the University of Oregon he was debt free due to the sponsorships he received from corporate America. He was 3rd round draft pick for the local NFL team the Seattle Seahawks where he played wide receiver. This player was able to establish a youth football foundation for children of Portland through the Boys and Girls Club. The community actually benefits from this Supreme Court not just the athlete and the school. This also allow the school to offer other scholarships to other students. College athletics are what most university depend on for income outside of state legislatures annual budget which change each year depending on the tax revenue they receive and who is in charge of the legislative check book that year.
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